About Reach Weekly

Reach Weekly follows how people and brands get reached now: social feeds, creator channels, newsletters and, more and more, the answers AI assistants give. Each week we pick the changes that moved reach and explain what they mean for anyone trying to be seen.

We cover platform changes, format shifts and the tools creators and teams use to publish, reply and measure.

How we work

Every article is checked against a source we can name before it goes out, carries its date and the date of its last change, and is corrected in place when we get something wrong. Articles are written by the Reach Weekly desk and carry the desk’s name, not an invented byline. About two articles a day is the most we publish on one site.

Write to hello@reachweekly.com with a correction, a tip or a question. A person reads every message.