The week1 min
The first week of Reach Weekly
A weekly read on who reached whom, across social feeds and the answers AI assistants give.
Reach Weekly: A weekly read on reach across social platforms and AI answers.
About Reach Weekly
What Reach Weekly covers
Reach Weekly is a publication about how people and brands get seen in social feeds, creator channels, newsletters and AI answers.
Platforms
Changes at Instagram, TikTok, LinkedIn, YouTube and the rest that move who sees what.
Creators
How creators build and keep an audience, and what platform changes do to their reach.
AI answers
When AI assistants answer in place of a feed or a search page, and who gets named in the answer.
Tools
The tools creators and teams use to publish, reply and measure, and what changed in them.
The week
The week’s changes to reach, picked and explained in one place.
Who it’s for
Creators, social media managers and marketers whose work depends on being seen, and who need to know when a platform change moves their reach.
How we work
When we say reach moved, we name the platform, the change and the date, and we say where the numbers came from. Every fact is checked against a source we can name, and mistakes are corrected in the article with a note. Our standards
- Publisher
- Good Standing Media
- Launched
- Published
- 1 article as of
- Latest
- Byline
- Reach Weekly staff
- Corrections
- hello@reachweekly.com
Questions readers ask
- What is reach on social media?
- The number of different people who saw a post or an account’s content in a given period. Impressions are different: they count every view, including repeat views by the same person.
- What is the difference between reach and engagement?
- Reach counts how many people saw something. Engagement counts what they did with it: likes, comments, shares, saves and replies.